“A first-of-its-kind training club for lululemon, which launched in New York’s Soho district to coincide with Fashion Week. A twist on the conventional fitness space, the activation fused the energy of ’80s and ’90s workout culture with contemporary fitness aesthetics.”

“While retail media juggernaut Amazon has long had a presence at the festival, it’s back with a major installation, dubbed A’Maison, around the corner from the Palais along the Port de Cannes.”

“Featuring a distinctive red carpet design that set the stage for the evening’s fashion statements. Departing from the traditional red, the event showcased a silver carpet, providing a neutral backdrop that allowed the vibrant attire of attendees to stand out.”